07/26/2009 07:01 PM
Dubai: A Dubai hotel transformed its lobby into a fitness centre on Saturday to raise funds for Egypt's street children.
The Sheraton Dubai Creek Hotel and Towers held a day of cycling activities as part of Starwood Hotels and Resorts' "Road to Awareness Bike Ride 2009."
The event aims to raise at least $150,000 (Dh550,870) for a Unicef project that provides social, medical and psychosocial aspects to street children in the greater Cairo area.
Corporate clients, suppliers and members of the public demonstrated their support through fitness-related competitions. Participants also got the chance to try their hands at sushi-making and chocolate carving through demonstrations held by the hotel's chefs.
Heinz F. Grub, general manager of Sheraton Dubai Creek Hotel and Towers, said: "The premise behind this initiative is simple - we would like to engage the audience through a day of energetic activities and at the same time, for a good cause.
"It has always been Sheraton's nurturing spirit to support charitable initiatives related to children, and working with organisations such as Unicef is an obvious choice for us. We believe a little effort goes a long way through a concerted effort and we look forward to seeing the charitable spirit come alive on this day."
A host of prizes were also up for grabs through numerous raffle draws held throughout the day, including wellness tools from Technogym, weekend stays, meals at the hotel's signature restaurants and massage treatments.
The 2009 edition of the Road to Awarness Campaign plans to build on last year's successful ride, also held in partnership with Unicef, with another three-day 360-kilometre ride from September 4-6 that will take a group of cyclists, comprising of Starwood's senior management from the region's divisional office over some of the most legendary climbs in the French Pyrenees.