Paris Hilton's Dubai hotel suite goes up for auction
06/28/2009 05:54 PM | Staff Report
Dubai: The suite in which socialite Paris Hilton stayed in Monarch, a five-star hotel located on Shaikh Zayed Road in Dubai, will be one of several rooms that will go on offer in an online auction.
Paris spent one night in the suite at the cost of Dh49,000 (US$13,400) a night.
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Arshad Hussain, the hotel’s director of business development, said that the Monarch is opting to go for online auctions instead of lowering its prices. He said that someone can try to get a lower rate and it might be accepted.
"If you keep dropping your rates, when are you going to increase them?" he said.
Next month, the hotel plans to launch a 'name your price for luxury' auction with rooms, meals and spa treatments on offer.
Hotel occupancy figures suggest the revenue-per-room has gone down this year in Dubai.
Other hotels in the emirate are in search of innovative marketing strategies to increase their occupancy, with the Atlantis hotel signing up to Facebook.