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3Abaya.Com Previews Latest Collections, Welcomes New Designers, And Marks First Venture Into Ready-To-Wear Fashion


Dubai, UAE, November 14th 2010:, the region’s most exclusive premium fashion portal took style to a new level over the weekend, as it showcased its latest collections, welcomed a number of new designers to its line up and introduced new ready-to-wear designs at a high profile fashion show in Dubai. hosted its VIP guests at the exclusive event on Thursday evening, who were treated to a preview of the latest designs that are now available exclusively on the portal. Guests at the event were also invited to enjoy personal styling sessions from image consultant Rana Saab in the style lounge at the event.

The portal also announced the addition of two new designers to its stable of fashion brands – Neon Edge and Gmaash. Complementing’s existing offering of high-fashion cultural designs, these new additions mark the website’s first foray into ready-to-wear fashion, with a selection of bold designs, inspired by the region’s multicultural environment.

Hind Baker, CEO of, said: “We are thrilled to end the year with the launch of our new collections, and welcome new designers into our fold. The past nine months since our launch in March have been extremely eventful, and has gone from strength to strength. Our new additions see the expansion of the brand into ready-to-wear designs for the first time, and we are sure our clientele will embrace our extended offering.” is a members’ only fashion portal, created to satisfy the needs of style-conscious females the world over. It is home to a range of high-quality collections, created by some of the most talented designers in the region, who offer tailor-made creations that are individual, expressive and elegant.

Since the portal’s high profile launch earlier this year, the website has catered to the strong regional and international demand for luxury and contemporary cultural fashion designs.

Other designers who showcased their new collections at the event included Dibaj, Effa, Homa Qamar, Sweety, Nabrman and MALAAK. The event is held with the support of a number of sponsors, including Max Factor, charity organization, the Make a Wish Foundation, Cho Co’a,, L’Artisan Parfumeur, and Alfardan.


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Bringing together rising-star designers and the stylish and culturally proud modern woman, is a new and innovative shopping experience offering a wide range of cultural fashionwear from select designers.

Exclusive to members only, provides an opportunity not only to shop for independent, fashionable and flamboyant designs, but also grants access to exclusive garments that are simply not available on the high street. Although membership is granted on an invitation basis, interested customers can apply to join via the website, and will be provided with a response to their request within two days. offers a unique online shopping experience, where the user selects the design they want and has it tailor-made through the site’s measurement guide tool.  To add a personal touch, every order is individually made, gift-wrapped and hand-delivered to addresses across the globe. All purchases made through are also backed by secure credit card transactions


PR Date :  14-Nov-2010 

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