Dubai, UAE, November 14th 2010: 3abaya.com, the region’s most exclusive premium fashion portal took style to a new level over the weekend, as it showcased its latest collections, welcomed a number of new designers to its line up and introduced new ready-to-wear designs at a high profile fashion show in Dubai.
3abaya.com hosted its VIP guests at the exclusive event on Thursday evening, who were treated to a preview of the latest designs that are now available exclusively on the 3abaya.com portal. Guests at the event were also invited to enjoy personal styling sessions from image consultant Rana Saab in the 3abaya.com style lounge at the event.
The portal also announced the addition of two new designers to its stable of fashion brands – Neon Edge and Gmaash. Complementing 3abaya.com’s existing offering of high-fashion cultural designs, these new additions mark the website’s first foray into ready-to-wear fashion, with a selection of bold designs, inspired by the region’s multicultural environment.
Hind Baker, CEO of 3abaya.com, said: “We are thrilled to end the year with the launch of our new collections, and welcome new designers into our fold. The past nine months since our launch in March have been extremely eventful, and 3abaya.com has gone from strength to strength. Our new additions see the expansion of the 3abaya.com brand into ready-to-wear designs for the first time, and we are sure our clientele will embrace our extended offering.”
3abaya.com is a members’ only fashion portal, created to satisfy the needs of style-conscious females the world over. It is home to a range of high-quality collections, created by some of the most talented designers in the region, who offer tailor-made creations that are individual, expressive and elegant.
Since the portal’s high profile launch earlier this year, the website has catered to the strong regional and international demand for luxury and contemporary cultural fashion designs.
Other 3abaya.com designers who showcased their new collections at the 3abaya.com event included Dibaj, Effa, Homa Qamar, Sweety, Nabrman and MALAAK. The event is held with the support of a number of sponsors, including Max Factor, charity organization, the Make a Wish Foundation, Cho Co’a, boudoirchic.com, L’Artisan Parfumeur, and Alfardan.