Schwarzkopf’s latest beauty survey, conducted by YouGov Siraj, looking at the renowned beauty regimes of women in the UAE, has found that the luxurious pampering days and salon trips are a thing of the past as they tighten their belts.  The survey of 759 respondents across the U.A.E. showed that 57% of women in the UAE now spend less than 1200 AED per year caring for and styling their hair, with 33% no longer choosing to go to a salon.

Despite, the significant reduction in spending, when it comes to beauty, women of the UAE still remain extremely “looks conscious”, with signs of aging being something they worry about.  40% of participants over the age of 30, said that any sign of grey hair would stop them from leaving the house.
Time as well as money, is also something that women are looking to be smarter with.  While watching the dirhams, they have also cut back on grooming, spending an average of 13 minutes per day (less than 1 per cent of the entire day!), caring for or styling their hair.

With time and money clearly being of the essence, Schwarzkopf has launched Palette 10, the world’s first 10-minute hair dye, into the Kuwait, UAE and KSA markets.  Although the treatment only takes 10-minutes, the effect is long lasting like that of a standard-time home coloration. Palette 10 contains colour boosting Arginine which helps colour pigments to quickly penetrate into the hair´s core, giving intensive hair colour and grey coverage in a very short time, while minimizing the hair stress.  Focused on the protection of each individual strand, its Anti-Hair-Damage Formula means women can be confident that they will have healthy-looking hair and fabulous shine.

Ramy Bermawy, Marketing Manager GCC Cosmetics, Henkel Arabia, said, “Women in the Middle East lead hectic lifestyles with many juggling family, work and play and we wanted to introduce a product that allowed them to have it all, without sacrificing the salon quality they are used to.  We know that 72% of women in the UAE are turning to coloration products that they can use at home to help them to stay on top of their busy lives, so Palette 10 helps women to reduce the time and money needed to look great, giving them more time for themselves”.

As for the worst beauty faux pas – the survey revealed that both men and women in U.A.E. were in complete agreement, that wearing too much make-up tops the charts.