This year, renowned watchmaker A. Lange & Söhne pays homage to Ferdinand A. Lange the founder of the German watchmaking industry by presenting an incredible trilogy of timepieces, the TOURBOGRAPH “Pour Le Mérite”, the LANGE 1 TOURBILLON, and the 1815 MOONPHASE. To showcase these masterpieces for the first time in the Middle East, and to highlight the brand’s ingenuity, craftsmanship and ultimate quest for precision, A. Lange & Söhne is holding a unique watchmaking exhibition at the Dubai Mall Atrium from 9 to 18 September 2010.
As well as premiering the “165 Years - Homage to F. A. Lange” Collection, the exhibition will offer visitors the unique opportunity to experience the true essence of precision watchmaking, for which A. Lange & Söhne is internationally acclaimed. The stand will showcase the history of German watchmaking, featuring an educational zone on haute horology. The anniversary collection will be detailed, with various components on display, including a piece of patented novel honey coloured gold, twice as hard as other 18 carat gold alloys, from which the watches are made.
Some of Lange’s historic pocket watches will also be displayed, including prototypes by which Lange’s modern day innovations have been inspired. There will also be a fascinating corner housing Lange’s very own expert engraver, offering visitors an insight into the delicate methods of this incredible art form.
“It is an honour to be able to continue Ferdinand A. Lange’s spirit of social commitment and provide a hands-on interactive experience in precision watchmaking to the people of Dubai. This dynamic approach will highlight our expertise and provide an exciting opportunity for both watch connoisseurs and the general public to gain interesting insights into not only our brand, values and specialty, but to the fine watchmaking industry as a whole,” stated Matthieu Dupont, Middle East Brand Manager, A. Lange & Söhne.
Germany’s most distinguished watch brand, A. Lange & Söhne features intricate handcrafted timepieces that rank among the best in the world. Synonymous with innovation, reliability, ingenuity and ultimate precision, the watches are classically understated and highly exclusive, with very limited production. A. Lange & Söhne strives to reach new limits, with pioneering technologies, complications and modern day designs, combined with traditional methods – mirrored by the brand’s motto, “state of-the-art tradition”.
The A. Lange & Söhne watchmaking exhibition at the Dubai Mall Atrium will be inaugurated on the evening of Wednesday, 8 September and will thereafter run until 18 September, open each day during mall hours (master engraver will demonstrate her craft daily, afternoon onwards). For further details, please call 04-3304776.
