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Press Releases / Press News


Mirdif City Centre And Ministry Of Social Affairs Celebrate Hag El Leila

Dubai, UAE, 26 July 2010: In conjunction with the Ministry of Social Affairs, Mirdif City Centre hosted a special Hag El Leila event yesterday with the aim of celebrating and educating visitors on the importance of this traditional religious occasion.

A traditional set-up showcasing the special event was demonstrated in the mall’s Central Galleria to observe the annual Islamic celebration, where children gave complimentary gifts of chocolate and sweets to mall visitors and representatives from the Ministry of Social Affairs educated customers on the importance of this special day.

Hag El Leila is an annual occasion in the middle of Sha’ban, the eighth month in the Islamic Hegri Calendar. In ancient traditions, UAE people prepared for the arrival of the Holy month of Ramadan two weeks in advance in mid Shaban.

Yousif Al Ali, Vice President of Mirdif City Centre said: “It is important to us to respect and celebrate our ancient traditions and Hag El Leila is an especially important celebration as we look towards Ramadan. We are honored to partner with the Ministry of Social Affairs to spread the message of this important Islamic occasion and we are certain our visitors enjoyed a taste of Islamic tradition when they visited the mall.”

About Mirdif City Centre:

Mirdif City Centre is the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, the leading shopping centre pioneer in the MENA region. Mirdif City Centre offers a spectacular architectural backdrop to a very impressive list of retail and entertainment concepts - many of which are new to the area.
 
Strategically located on Emirates Road and Tripoli Street along Dubai’s Eastern growth corridor, Mirdif City Centre will offer easy access with 12 entry and exit points at different levels of its 7,000 vehicle car park. The shopping mall is the first in the region to follow ecologically friendly and sustainability compliant construction techniques from its early design stages and is in the process of acquiring a Gold LEED certification.

With a gross leasable area extending to 196,000 square metres, it will be home to 430 world class stores and a market mix that includes brands from retailers in key categories such as convenience, service, fashion, home, electronics, entertainment and leisure, giving shoppers plenty of choice. Key anchor stores include Carrefour, Cinestar Cinemas, Debenhams, Emax, Centrepoint, Home Centre and Fitness First.

The Centre’s entertainment includes some new and unique leisure concepts such as a special children’s ‘edutainment’ centre - Playnation with an indoor ‘iFLY’ sky diving experience, a 12 lane bowling alley, Soccer Circus Dubai, an Aquaplay area for younger children and a 10 screen multiplex cinema.

The AED 3 Billion centre was funded by Majid Al Futtaim Properties and Emirates National Bank of Dubai.

For more information, please contact:
Georgia Thompson 
Polaris Public Relations
Tel: 04 341 55 55
Fax: 04 341 55 88
Email: g.thompson@polaris-me.com

PR Date :  27-Jul-2010 

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