Prepaid goes under spotlight Prepaid Summit: Middle East 2010 Conference, Expo and Networking Dinner March 22-23 2010 Westin Hotel, Dubai Prepaid Seminar, in association with VISA, March 21 2010 www.vrl-financial-news.com Dubai March 22, 2010: The region's first forum to spotlight the prepaid cards segment opens (March 22, Westin Hotel) in Dubai. More than 30 global card experts will join the discussions focusing on the prepaid card market in the Middle East, considered one of the fastest and most dynamic markets in the cards and payments scenario with an estimated 65 per cent of the region's population under the age of 30. The two-day summit will kick start with a dialogue on maximising opportunities to penetrate the buoyant prepaid market in Middle East followed by an interactive discussion on role of Central banks and government in the prepaid market. Related issues such as entry into the prepaid market and the key regulatory challenges are scheduled to be tabled by specialists in the banking and prepaid segments. They will present case studies, market in-sights and varied perspectives from Italy, Turkey and Iran among others, plus delve deep into the opportunity of the growing market of prepaid card and focusing on the fast-moving market of the Middle East. Meanwhile, an expert panel will focus on consumer insight into prepaid card industry including fresh research on the Middle East prepaid market, covering the UAE, KSA and Egypt sponsored by MasterCard. Will Cain, VRL Group Editorial Director for cards and payments will address the audience and will be joined by leading speakers such as Altaf Ahmed, VP Payment Services & CRM at Emirates NBD who will address the need of innovation in prepaid strategies; Mattia Adani, Director for Special Projects, Research and Analysis in Italian Ministry of Economy and Finances to present an Italian market case study and Reyhan Yurtseven, Deputy General Manager & Head of Cedit Cards Group, Banksoft Turkey. Trade-corporate delegates from across the MENA region, Europe, America and Asia are expected to attend alongside event partners, including Visa Title Sponsor; MasterCard Platinum and Research Sponsor; Network Silver Sponsor; Banksoft Brand Sponsor, FirstData Sponsor; Good Technology Partners, Middle East Council of Shopping Centres Exhibitors Ends Editor's Note: About VRL For over 20 years, VRL has been delivering a unique series of conferences and events to the financial services market. Sponsored by the major players in the industry, VRL conferences deliver focused and original content, with innovative first-time speakers and provocative sessions, exclusive research and a rich mix of delegates. With major international conferences on the agenda in 2010, each of which is a red letter date in the diaries of the world's top financial players, the learning and networking opportunities of joining with VRL are second-to-none. www.vrl-financial-news.com Media Contacts: Anu Bhatnagar Strategic Solutions for VRL Email: anu@strategicsolutionsonline.com, Tel: +9714 390 30 30 VRL Contacts: Manuela Andaloro Head of Conferences EMEA, VRL Financial News Email: manuela.andaloro@vrlfinancialnews.com