Thursday, February 09, 2012 10:42:34 AM      

Press Releases / Press News


Du Launches Business Super Blackberry®– The Latest And Best Blackberry Offer In Uae


• Get more than double the value back
• Get Unlimited national Blackberry service for free
• Get the latest Blackberry Bold @ AED 999
• Get 300 international minutes  to call anywhere in the world

And also enjoy other benefits like;
o One world, one rate on all incoming calls while roaming in most international destinations
o Call anywhere in the world for effectively AED 1 per minute as part of included international minutes bundle
o 50% discount on all national calls within a business
o Pay by the Second ® billing system

Dubai, UAE, 20 March 2010: Proving yet again its place as a provider of unparalleled value and quality services, du has announced the launch of its new Business Super BlackBerry® plan – an innovative new business offering which includes BlackBerry® unlimited national service, as well as 300 international minutes per month, worth more than double the value. The new plan also offers special rates on latest BlackBerry® smartphones under a 12 months installment plan

“For todays increasingly on-the-go society, BlackBerry® has become an indispensible smartphone both for customers' business needs and personal requirements. In order to meet the needs of our small and medium enterprise clients and corporate users, du has introduced the Business Super BlackBerry® plan, an ultra-affordable, unlimited national BlackBerry® service, which also offers 300 international minutes,” commented Farid Faraidooni, chief commercial officer, du.

In addition to the unlimited BlackBerry® service, the Business Super BlackBerry® Plan provides unparalleled flexibility, transparency, predictability and performance with exceptional benefits like the freedom to call anywhere in the world, anytime, for effectively AED 1 per minute, as part of an included international minutes bundle. These services include one rate on all incoming calls while roaming, the best BlackBerry® offer in the UAE, a 50 per cent discount on calls within a business and Pay by the Second® billing on all outgoing calls from the UAE.

“du has an in-depth understanding of the telecom requirements in the UAE, and we are proud to be able to offer mobile plans tailored to the needs of our business customers. From included bundles of minutes every month to no-hassle flat rates for international calling, plus the best BlackBerry® deal in the market, we have a plan suited to each and every one of our business customers,” concluded Faraidooni.

Business Super BlackBerry® Plan builds on the success of two other Business Super Plan options tailored to varied levels of mobile usage, which offers excellent value to diverse SME categories and corporate users

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW' recharge card (which offers customers the choice between more credit, more time and now ‘more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date
• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du declared ‘Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile:   +971 55 9367045
Email:     saugat.chatterjee@du.ae Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com

PR Date :  21-Mar-2010 

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