16 March 2010: Retailcorp World, the retail division of Dubai World, continues its expansion in the UAE, with the official launch today of Go Sport and Nike at the newly opened Mirdif City Centre, by Abdul Wahid Al Ulama, Executive Vice Chairman.  The opening of the new stores confirms Retailcorp World's leading position in the UAE sports retail sector.

Go Sport is a top French sports retailer, featuring an A to Z of sporting goods under one roof.  Retailcorp World already runs the franchises for two Go Sport stores in Dubai (Ibn Battuta and Mall of the Emirates), and the new flagship store at Mirdif City Centre is the biggest in the UAE, covering 2,200 sq feet.  In a move away from traditional sports retailing, which places product by brand, it features a new layout incorporating apparel, equipment and sports fashion by category, and will include “Go Football”, “Go Run” and “Go Swim”.  In addition, for the first time, Go Sport will introduce a brand new female-only section, “Miss Go”, which will feature the largest range of sports fashion and equipment for women in the region.  Miss Go will also have a different look and feel to the rest of the store, with female assistants and separate changing rooms.

The new flagship Nike store is the fifth in the UAE, and will be the biggest in the Middle East.  With a strong emphasis on football and running, it will offer the largest selection of the Nike Exclusives range in the region.

Speaking about the new store openings, Abdul Wahid Al Ulama, Executive Vice Chairman of Retailcorp World, said, “We are delighted to announce the launch of two new flagship stores, Go Sport and Nike, at Mirdif City Centre.  The opening of this mall has been much anticipated, and is great news for local residents and those living in the northern Emirates.

“Retailcorp World is already a leading player in the sports retail sector in the region, and the new stores form an integral part of our expansion strategy.  Given Go Sport and Nike's strong track record here, we are confident that the new stores will be a great success.”