UAE; Dubai, March 16, 2010: Mohamed Zain Al Abdin was delightfully surprised when he received a phone call to say that he won the Dubai Shopping Festival (DSF) grand prize sponsored by ENOC and du. A resident of Dubai for five years, Mohammad, an 18 year-old Pakistani student won through his father, who bought AED 200 worth of non-fuel products from an ENOC retail outlet in Al Qusais.

The grand prize, a luxury apartment in Jumeirah Lake Towers, was the highlight of the New Life campaign of ENOC's unique campaign titled, ‘Win the key to your new life'.

Commenting on his win Al Abdin said, “When I received the phone call that I won, I thought that one of my friends was pulling a prank on me because I wasn't the one who purchased the tickets. It was only when I called my father to tell him the good news that I believed we had won because he was the one who put our names there.”

Al Abdin family plans to live in the apartment for some time before they sell it to pay loans that were incurred by his father as a result of the financial crisis.

“My father was in the heavy construction business, but the financial crisis hit my father's buisness badly. We plan to sell the house shortly after sometime and give the money to my father as a token of gratitude for what has given us in life, “ Abdin added. “I thank God and thank ENOC and du for coming up with such promotions and giving out such valuable prizes that make such a big difference in people's lives – I feel truly blessed.”

Zaid Alqufaidi, Chief Executive Officer – Retail Business Stream, ENOC, said: “ENOC has been a key sponsor of DSF since the initiative was launched in 1996 because we believe that together with DSF we can touch the lives of people. Since DSF's inception we have given away many luxury cars and cash prizes worth millions of dirhams. It shows our commitment to fulfilling people's dreams year after year. We congratulate the winner and wish him all the best.”

“We extend our warm congratulations to our young winner,” commented Abdul Rahman Mohamed Al Balooshi, Strategic National Accounts Manager, du. “Our promotions are aimed at making a difference in people's lives whenever possible and we are happy that this initiative has succeeded in giving a young man hope for himself and his family's future.”

ENOC DSF campaign, “Win the key to your new life” also offered DSF shoppers the chance to win 30 Nissan cars in raffle prizes, AED 200,000 worth of gold, AED 100,000 worth of diamonds and the luxury apartment at Jumeirah Lake Towers, everytime they spent AED 20 on non-fuel products.