The international fashion label opens its store at the Dubai Mall

Dubai, March 11, 2010: New Yorker, the international fashion brand, has brought its fashion label to Dubai Mall, Dubai. The brand which fashions trendy youthful styles today opened its flagship store at Dubai Mall, setting a new milestone of 777th store worldwide. The launch of the New Yorker store was marked with a grand event that fused the latest fashion highlights with tub thumping live music and wild entertainment.

New Yorker is exclusively distributed in the region by the Saudi Arabia-based fashion retail group, Fawaz A. Alhokair and Company.

Sprawling across a colossal 1400 square meters, the New Yorker store in Dubai Mall is driven by the core essence of the brands trademark style of chic, casual and minimalistic elegance. The store's architecture and design are truly stunning, appearing almost weightless in fresh and subtle colours and making any shopping trip an absolute delight.

Sporting a medley of styles, New Yorker offers cool eclectic fashions for every occasion. No matter what kind of style – whether trendy casual, sophisticated chic or lovely basic – the New Yorker flagship store in Dubai offers stylish fashion for every occasion.
Speaking at the opening of New Yorker's 777th store, Mr. Christian Luneberg, Operation Manager, New Yorker Group, said, 'New Yorker is a highly dynamic brand that shares the perfect synergy with Dubai's vivacious personality. The city's vivacity is complimented by an extremely fashion conscious populace who are at the top of the latest international fashion trends. We are delighted to be present in Dubai and open our 777th store here.”

Commenting on the opening of the New Yorker store at Dubai Mall, Mr. Simon Marshall, Chief Executive Officer, Fawaz A. Alhokair and Company, said, “We are pleased to represent New Yorker in this region. The brand has made a mark as an iconic fashion destination. It is needless to say, New Yorker enriches our existing portfolio of brands.”

New Yorker is one of the leading shopping destinations with a multitude of stores in 27 countries, making it one of the largest international fashion labels today. Bringing the hottest trend alerts to Dubai, the brand offers a collection made up of hip and trendy fashions.

New Yorker is also present at the Dubai Festival City in Dubai.