• Relevant, affordable workshops on industry hot topics.
Dubai: March 9, 2010. The UAE Chapter of the International Advertising Association (IAA) today launched its professional development series in marketing communications for members and the communications community, with a full capacity audience at its Media City premises.
More than fifty industry professionals, from creative directors to account executive from both clients and agency gathered for an interactive workshop from Nicholas Chidiac, Strategic Planning Director of Leo Burnett Dubai. Entitled Death of an Insight, the workshop was specifically designed to develop knowledge and build expertise in the media activities of agency or client-side organisations.
“The quality of the participants was excellent, really high,” said Chidiac. “There was a positive level of engagement and heated debate; some interesting takes and I felt encouraged that we have a lot of talent here in the UAE,” he said.
The series designed to complement existing sources of training, and help develop wider skill sets for junior to mid-level communications executives, offers participants from media planners and buyers to account handlers and creatives the opportunity to choose the session most pertinent to them from a selection of highly contemporary, relevant topics.
Kamal Dimachkie, Chairman of the IAA UAE Chapter Events and Talent Committee, opened the session, explaining that the aim is to offer IAA Members and the industry engaging, interactive workshops that tackle key issues in a way that's meaningful and applicable in today's tough market.
Running from March to September 2010, the series will be moderated by professionals from a broad industry base, all leading players in their field, who will provide participants with perspectives and tools that are instrumental in the analysis and solution of many challenges confronting the industry. Individuals will have the opportunity to interact with local experts and delegates on a one on one basis.
In the coming months, participants can look forward to a diverse line up of topics from leading industry practitioners including: a master class in digital media, the media/customer journey, creativity and the role of PR.
In line with the IAA UAE Chapter's commitment to supporting the development of skills, talent and creativity in the industry, the fee is very competitively priced and further discounted rates are offered for group bookings of more than three delegates.
Each workshop session, to be held at the IAA UAE Chapter premises in Dubai Media City, will be limited to only 50 delegates, offering intimate close group sessions.
For more information on the IAA 2010 Education Series contact: iaauae@emirates.net.ae
