- Luxury apartment in Jumeirah Lake Towers is grand prize -

Dubai, UAE; February 7, 2010: Emirates National Oil Company (ENOC), key sponsor of Dubai Shopping Festival (DSF) for the 15th consecutive year, is offering its customers the easiest and the most exciting way to a new lifestyle during DSF 2010.

ENOC has launched a unique campaign titled ‘Win the key to your new life', with a spectacular array of prizes up for grabs by shopping at ENOC/EPPCO service stations across Dubai and Northern Emirates as well as ZOOM stores across Dubai Metro stations. A luxury apartment in Jumeirah Lake Towers, the grand prize from du, is the highlight of the New Life campaign.

On every purchase of non-fuel products and services from EPPCO/ENOC service stations worth only AED 20, customers will get a ticket to the DSF daily Nissan draw. They will also get a ‘New Life' ticket that gives them a chance to win – every week – AED 50,000 worth in gold courtesy of Malabar Gold, and a chance to win one set of diamond jewellery worth AED 50,000 every two weeks from Mine, by sending an SMS to 6369. In all, ENOC's DSF raffle prizes includes 30 Nissan cars, AED 200,000 worth of gold, AED 100,000 worth of diamonds and the luxury apartment at Jumeirah Lake Towers.

Khalid Hadi, Group Brand & Marketing Manager, ENOC, said: “The annual DSF raffle draws of ENOC are an eagerly awaited promotion as it has the potential to drastically change people's life and lifestyle by spending just AED 20. A home, car and jewellery are prized assets that people cherish and our promotion has been specially tailored to offer our customers a life-changing winning experience.”

“We are delighted to team up with ENOC and offer customers the unique opportunity to own a luxury home,” commented Farid Faraidooni, Chief Commercial Officer, du. “It is our aim not only to provide excellent products and services, but also to help brighten up people's lives whenever possible. This initiative enables us to provide our customers with exciting and life-changing opportunities which will make a real difference to their lives.”

ENOC is also bringing back its popular phone pack promotion to offer customers more opportunities for winning at DSF 2010. Every purchase of a du phone recharge pack for AED 30 entitles customers to one AED 20 du recharge card, one Nissan ticket, two ENOC/EPPCO DSF promo coupons, and discount coupons from Pronto and McDonalds. Sending the pack number code via SMS to 5057, will also give du customers a chance to win the daily prize of AED 1,000. 

Customers who buy a du SIM pack for AED 55 from any ENOC outlet across the UAE will receive one SIM card with AED 110 free talk time through du's existing offer of double your talk time, two Nissan tickets and three New Life tickets, along with two adult and two kid's tickets to the Dubai Festival City Monster Truck Show and discount coupons from Pronto and McDonalds. Sending the pack number code via SMS to 5057, will also give du customers a chance to win the daily prize of AED 1,000.

Also, customers purchasing an etisalat phone pack for only AED 35 will get an AED 25 recharge card, one Nissan ticket, two New Life tickets and discount coupons from Pronto and McDonalds. By sending the pack number code via SMS to 5057 customers can also win AED 1,000 everyday.
 
“ENOC has remained a key sponsor of DSF since the initiative was launched in 1996. This shows our commitment to add value to our customers through unique promotions and to strengthen the UAE economy,” said Hadi.