Special surprises on weekends during 32-day festival

Dubai, UAE; January 28, 2010:  Award winning jewellery retailer Pure Gold Jewellers announced today that it is offering an instant 65% discount on all Pure Diamond Jewellery collection at all Pure Gold Jewellers outlets in Dubai during the Dubai Shopping Festival (DSF) which will be celebrated from January 28 to February 28.

“Diamond jewellery lovers have more reasons to shop during this year's Dubai Shopping Festival because of the huge discount that we are offering exclusively on our Pure Diamond collection. We know that with the increasing price of gold, consumers are shifting to diamond jewellery and we want them to take this opportunity to choose from our wide selection of intricately and elegantly designed diamond pieces,” said Karim Merchant, Pure Gold Jewellers Managing Director and CEO.

During the 32-day long festival Pure Gold Jewellers will also offer weekend special surprises at all outlets in UAE. “We invite our customers to visit the outlets because we will be giving other unique offers and special discounts on selected Pure Gold Jewellers brands,” Merchant added.

The jewellery retailer is also giving major credit card holders the opportunity to pay in easy installments without incurring any interest charges.

Merchant further said that the company expects sales to be exceptionally well this February as Valentine's Day will be celebrated within DSF. Pure Gold Jewellers recently launched a Valentine's special heart pendant accented with glittering 25 cents diamonds set in 18k yellow gold for only AED899.

A perfect Valentine's Day gift, the unique design of another heart pendant dangling through the heart's open center comes with a free 18k gold chain.

Pure Gold Jeweller's yearly spectacular promotion is in support of DSF's aim of promoting the festival as one of the world's leading shopping and family entertainment events.

DSF 2010 is expected to be a landmark edition with the participation of over 6,000 retail outlets, over 150 international and regional events, and raffles giving away prizes worth millions of Dirhams.