SWYP market outside THE BOX SUPPORTS HOME-GROWN businesses



Running until 1 February at Burj Park, Downtown Dubai, the Swyp Market Outside the Box (MOTB), organised by Dubai Festivals and Retail Establishment (DFRE), supports Dubai-based entrepreneurs and local vendors selling everything from bespoke jewellery and fashionable items to home accessories.

The annual pop-up, al fresco marketplace provides promising entrepreneurs an opportunity to showcase and sell their bespoke products and establish themselves at the 25th Dubai Shopping Festival (DSF). Each year, Swyp MOTB is committed to featuring some of the finest Dubai-based vendors and their products. The annual marketplace paves the way for local brands and helps them create brand awareness and build their businesses.

More than 80 vendors have been carefully selected to create a curated shopping experience for those who have come to know they can find real treasures at the annual al fresco market. As DSF celebrates its “Dubai Has Talent Week”, Dubai showcases its talents across all activations and events, as evident with some of the retailers showcasing exclusive pieces at Swyp MOTB this year, which include – All that Dori; Caroline Syedbom Jewellery; iScream; Janna Charskaya Accessories; Zalxndra; the 5154; By Mahsa; Nesli&han for traditional ghutras and caftans and Duet Luxury. F&B vendors are also offering exclusive dishes that will tantalise taste buds at this year’s market include; Pink Burger famous for their vegan quinoa burgers; The Roost Rotisserie; and everyone’s favourite stuffed Churros - Loopitas.

Swyp MOTB is the flagship festival market activation of DSF and this year to mark the celebrations for the 25th edition of the shopping festival, six more markets have been added to the calendar of events. The DSF Markets include; Al Khawaneej Market, a winter wonderland; Al Rigga Market which brings a sense of nostalgia to visitors; Al Seef Market which helps visitors elevate their Instagram game; City Walk Market, one where the future is realised; Dubai Festival City Mall to keep the whole family entertained; and Hatta Market which will where visitors can get active in the mountains.

Swyp MOTB will run until 1 February at Burj Park, Downtown Dubai, from 4pm to 10pm on weekdays, 4pm to 11:30pm on Thursdays and 11am to 11:30pm on weekends. The market is sponsored by Swyp, Liv. Digital Bank, UAE’s fastest growing bank, National Foods Product Company Oasis and Lacnor, SanDisk and Emaar.


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