TikTok joins the #WeAreCommitted challenge



Dubai, UAE – January 19, 2019: TikTok, the world’s leading short-form video platform, is collaborating with Abu Dhabi Sustainability Week (ADSW) 2020 and Masdar to encourage people to play a more active role and accelerate sustainable development as part of the ‘We Are Committed’ campaign, a global call to action to meet the United Nations’ Sustainable Development Goals.

With millions of users expressing their creative ideas through short videos, TikTok has increasingly become a platform to raise awareness on social responsibility causes in an interesting and engaging way. The TikTok challenge will inspire content creators to join the campaign by pledging their own sustainability commitment for a greener and more sustainable future by using the #WeAreCommitted hashtag.

The challenge is launched on January 15 in conjunction with The Festival at Masdar City, a three-day festival that aims to encourage UAE residents to live sustainably and educate youth through workshops and live entertainment. The campaign has already seen the participation of key content creators in the UAE including Khalid and Salama Al Ameri, Marwan Al Oteibi and Sarah Milad.

In order to submit your pledge and participate in the challenge, here are the steps to follow:

1. Download the TikTok mobile application

2. Select the #WeAreCommitted challenge from the discover page

3. Pledge your commitments through recording a TikTok video. Some examples include turning off your lights when not in use, switching to a low carbon vehicle, using public transportation, making water-efficient choices and reusing and recycling

4. Roll it onto the platform using the #WeAreCommitted hashtag and encourage your TikTok audience to do the same

TikTok allows users to capture and present their sustainability commitments through a vast array of tools including various filters, stickers, music options and special effects among other features, to produce truly entertaining and engaging short videos straight from their smartphones.

Abu Dhabi Sustainability Week (ADSW) 2020 is held between the 11th and 18th January. The one week event has seen how the global community can unlock the potential to accelerate sustainable development through the adoption of innovative technologies and the development of new skills. To learn more, visit www.adsw.ae or follow #ADSW and @ADSWagenda on Twitter, Facebook and Instagram.


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