Dubai Shopping Festival announces free-to-attend grand opening concert featuring five A-List Artists



Dubai Festivals and Retail Establishment (DFRE) has announced the details of the 25th edition of the Dubai Shopping Festival’s (DSF) Grand Opening weekend, with celebrations starting at 3pm on Thursday 26 December and Friday 27 December at Burj Park, Downtown Dubai.

Five A-list international stars have been announced as the headline acts for the spectacular DSF Grand Opening for free. Cheb Khaled, Sherine Abdel Wahab and Hussain Al Jassmi will perform on the first day Thursday 26 December, while British pop star and former One Direction member Liam Payne, and singer songwriter Jorja Smith will wow the audience on Friday 27 December.

The city will come alive with an array of activities, entertainment acts, light shows, an outstanding Burj Khalifa projection and the launch of a new Dubai Fountain show. Families can enjoy a dedicated kids’ craft station, a kid-friendly ball pit, a DSF jigsaw game, and a ‘Golden Ticket Booth’ where participants can grab 25 golden tickets and enjoy a time-based challenge to be in the chance to win a grand prize.

Additionally, music fans will get the chance to compose their own tunes on a reactive table and interact with different instruments to create a unique musical and light display or sing into a tube and see their voice travel through a light tunnel. Everyone can also enjoy a light-sensitive musical instrument by moving hands over laser lights which will trigger the sensors to send commands to different electronic devices.

Sponsored by SanDisk, PepsiCo and Emaar, the DSF Grand Opening at Burj Park at Downtown Dubai is free to attend. Guests must register on, or on the Dubai Calendar app which is available on iOS and Android to receive a QR code on email, which will be scanned upon arrival and exchanged for a wristband. While entry to the concerts is free, tickets are limited, so pre-registration is required on the below websites:

The event will also feature an Instagrammable ball pit with props for visitors to pose with - those who share their pictures on Instagram and Twitter can tag @DSFSocial and see them live on the digital social wall. In addition to the fun-packed activations, there are plenty of food trucks to enjoy delicious bites from including: Num Nom, The Maine, Kaak Al Manara, Pinza and The Roost.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) said: “As we count down to the 25th edition of Dubai Shopping Festival, we are truly excited to reveal the exciting line-up of international and local artists who will kick off the festivities at the DSF Grand Opening at Burj Park, Downtown Dubai. Not only can visitors expect an incredible showcase of talent on the world stage of DSF – but also plenty of entertainment options including a variety of activities, experiences and award-winning games to engage residents and visitors of all ages, cultures and interests. We are grateful to our key sponsors and strategic partners for their contribution in making this DSF edition the best yet, and for bringing people together to celebrate during this festive season.”

Commenting on the Grand Opening, Khwaja Saifuddin, Senior Sales Director for the Middle East at Western Digital, said: “Western Digital Corporation is delighted to be a key sponsor in the Grand Opening of DSF 2020, and to be able to support the festival in its milestone edition. The upcoming year promises to be a great one with several opportunities to make new memories in Dubai, and our storage solutions are the perfect way for people to store and save their precious memories of the year to come. Throughout the festival, attendees will be treated to irresistible offers on our market-leading range of storage technology, designed to meet every individual need.”

Discussing Emaar’s involvement in DSF, Mohamad Alabbar, Chairman of Emaar, said: “Our long-standing partnership with DTCM is one we take great pride in. Since the festival’s inception we have worked together to bring the city to life with a series of celebrations across our destinations. Each year we look forward to the Dubai Shopping Festival and are delighted to be on board for yet another season.”

The internationally-recognised festival will run until Saturday, 1 February 2020 and will feature 38 days full of show-stopping performances, immersive experiences, innovative brand activations and family-friendly celebrations. With more than 1,000 brands participating across 4,000 outlets, shoppers can enjoy promotions of up to 75 per cent off across many outlets in the city, as well as the opportunity to enjoy exciting brand activations from global fashion, beauty, homeware and lifestyle retailers.

For more information, please visit or @DSFSocial, #MyDSF and #DSFturns25 for the latest news, information and events.

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