Seera and Disneyland® Paris Announce Strategic Partnership to Increase Visitors from Saudi Arabia



Dubai, UAE; October 31, 2019: Seera Group (formerly Al Tayyar Travel Group), Saudi Arabia’s trusted and accomplished travel services provider, has joined hands with Disneyland® Paris to further strengthen travel demand from Saudi Arabia, the wider GCC and North Africa to Paris. With this new alliance, Seera is now a General Sales Agent for Saudi Arabia and the wider GCC as well as North Africa, Lebanon and Jordan. Seera will sell Disney packages that include hotel accommodation and park entry across all its platforms, including corporate and government travel platforms – both driven through Elaa, the group’s specialised travel management business, as well as directly to end consumers through Almosafer, Seera’s flagship omni-channel consumer travel brand, and tajawal, the UAE-focused online travel booking platform.

Seera will also create customised packages covering flight and ancillary products to create added value for its customers. Seera’s customised packages for Disneyland® Paris will also be made available to third-party travel agencies in all these markets.

Abdullah Bin Nasser Aldawood, Chief Executive Officer, Seera Group, said: “At Seera, our customers are at the heart of our business, and we are committed to offering them the widest range of services to enhance their holiday experiences. We are constantly evolving our product offering in line with the needs of the regional travel market. In addition to driving continuous innovation, we work with global leaders to unlock new opportunities to offer added value for our customers. Our partnership with Disneyland® Paris is designed to make unforgettable memories for family visitors from the region.”

Brigid McDonnell, Head of Sales Disney Destinations International, said: “Every year, we create Disney Memories that will last a lifetime for guests coming from different horizons, and we are so pleased to develop our new partnership with Seera to give this opportunity to the many Saudi families eager to visit us.”

With this partnership, Seera aims to broaden the range of properties and holiday packages that are available in Paris, one of the top 10 destinations of Saudi travellers, according to Seera group data. Based on official reports, the French consulate in the Kingdom issued over 130,000 tourist visas in 2016, with numbers having grown further since. Seera’s partnership with Disneyland® Paris, Europe’s number one tourist destination, will further enhance the number of Saudi outbound visitors, who can benefit from the various hotel packages as well as wide choices of leisure attractions.

Visitors are assured of a trip of a lifetime at Disneyland® Paris, where they can immerse in worlds of fantasy and adventure with their favourite Disney Characters and indulge in premium entertainment options, world-class attractions and Broadway-style shows. Designed to impress everyone with the Disney magic, the marvels of Disneyland Paris come alive in two Disney® Parks filled with fantasy, imagination and adventure. The destination includes Disneyland® Park, opened in 1992, and Walt Disney Studios® Park, opened in 2002. More than 50 attractions spread over different themed lands, a variety of shops and restaurants, live entertainment options and encounters with Disney Characters can be experienced all year-long by the guests. There are also six Disney® Hotels and two Disney Nature Resorts with a total capacity of more than 5,800 rooms, two international convention centers, the Disney Village® and a 27-hole golf course complete the destination.

The 5-star hotel Disneyland® Hotel, just a stroll away from the gates of Disneyland Park, is a majestic Victorian-inspired mansion that delivers the finest Disney quality, service and hospitality. Among other Disney accommodations options, visitors can enjoy the charm of a luxurious 1900s coastal mansion nestled next to Lake Disney at the 4-star Disney’s Newport Bay Club,

Further, Villages Nature® Paris – one of the two Disney Nature Resorts – offers a change of scene with its unique indoor waterpark and facilities.

In 2020, the destination will completely reimagine one of its hotels into a residence fit for Tony Stark himself. The Disney’s Hotel New York – The Art of Marvel will showcase the dynamic and inspiring worlds of Iron Man, The Avengers, Spider-Man and other Super Heroes through exclusive artworks and a new contemporary design.

Recently, Seera unveiled its new identity and direction powered by a robust technology platform that underpins the group’s different travel businesses. As MENA’s largest homegrown digital travel company, Seera manages cutting-edge online travel platforms on web, mobile web and app, as well as retail travel agencies across the Kingdom.


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