Unilever Launches New Cosmetics Range To Drive The ‘Sustainable Beauty Movement’ In The Middle East

date

16-Sep-2019

Dubai, United Arab Emirates, 16 September 2019 - Unilever, the world’s leading consumer goods company, today announced the launch of its new body-care product, Love, Beauty and Planet to drive and support the sustainable beauty movement across the Middle East. Making its debut in the region, the new product range aims to reduce its annual carbon footprint by 20 per cent by the year 2020 whilst continuing to minimize waste in the region with its environmental-friendly formulae and ingredients.

The growing public preference for clean, green and sustainable products continues to accelerate as consumers are increasingly more interested in the process of products being manufactured. According to research by TechSci, the MEA market for natural and organic cosmetics could grow annually by 12-15 per cent over the next five years, placing the retail value at $4 billion by 2020*. Unilever’s new retail brand will contribute towards revolutionising consumer behaviour to meet the rising demand of consumers seeking to convert to environmentally responsible products.

“In line with the UAE’s Sustainable Development Goals our objective is to decouple our growth from our environmental footprint while increasing our positive social impact. We are doing so through a complete transformation of our business including the launch, acquisition and development of brands taking stands on the big issues of our time” said Cem Tarik Yüksel, Managing Director of Unilever Gulf.

“Love, Beauty and Planet has been designed to meet the rising demand from UAE consumers who are looking for more environmentally responsible products. With this launch we are aiming to inspire a movement encouraging everyday change makers in the country to work towards a more green, sustainable and safer planet by reducing carbon footprint and minimizing plastic waste” he added.

Love, Beauty and Planet features hair, oral, skin cleansing and skincare products, with sustainably sourced ingredients, fast-rinse solutions that save water, vegan friendly formulations and bottles that are 100% recycled and recyclable.

In addition, the new product comprises of infused formulas with several natural ingredients including lavender, ylang ylang, coconut water, argan oil, shea butter and tea tree oil, all which are vetted and independently certified by People for the Ethical Treatment of Animals (PETA), for cruelty-free and vegan causes.

Love, Beauty and Planet is now available in stores across the Middle East region.

Media contacts:
Halima Islam, Senior Account Manager, Four Communications, Halima.islam@fourcommunications.com

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