Seera Group Optimizes Travel Bookings For Millions Of Middle East Travellers With Salesforce's Crm Platform



Riyadh-based Seera Group (formerly Al Tayyar Travel Group), the leading travel group in the Middle East, announced today it is using selected Salesforce, the global leader in CRM, to digitally transform and enhance travel booking experiences for millions of travellers. As the Middle East's travel market increases – research firm Phocuswright predicts that Middle East online travel bookings will grow by double digits annually to USD 45 billion by 2021 - Seera Group's business-to-consumer, business-to-business, and business-to-government brands faced a significant increase in customer booking volumes.

Seera Group chose the Salesforce Service Cloud to streamline all of their customers' interactions across touch-points and channels: phone, email, mobile, social, or in-store. Salesforce is empowering Seera Group's over 1,000 customer service agents to provide consistent customer experience and personalized service. With the easy-to-use tool, agents have a unified view of every customer interaction to ensure the best customer experience every time a customer reaches out. For example, agents have access to all previous trips booked with Seera Group, customer travel preferences, and any open claims. Service Cloud can also integrate with additional business platforms and systems, holding key customer records, for a 360-degree customer view.

Showing the strong business results, Seera Group, since going live on Salesforce in October 2018, has conducted over 2 million business and 4 million customer transactions. Seera Group has also improved customer satisfaction ratings by 10 per cent, with the help of a Salesforce and the more consistent customer service operation the platform supports. Abdulrahman Mutrib, Chief Technology Officer, Seera, said: "As a group, we have successfully grown our customer base significantly across B2B, B2C, and B2G brands, and in order to optimize the customer experience, we needed to streamline our customer relationship processes and touchpoints. We are a tech-driven company and continuously leverage advanced digital solutions in line with one of our core principles of transforming into a fully-fledged customer-centric organization. Adopting the leading CRM solution in the market was, therefore, a logical step for Seera Group."

Abdulrahman Mutrib added: "Salesforce as an integrated platform offers us real-time insights on customer trends and converts them into genuine brand experiences that build loyalty. The informed insights we gain through Salesforce will be part of our competitive strength that will enable us to win more customers." One of Seera Group's most prominent brands, Almosafer, which specializes in the consumer travel business, has seen strong success using Salesforce. Almosafer, which provides hotel booking options for more than 1.5 million properties worldwide, holiday packages, and flight booking across more than 450 airlines, has seen more than 40 million searches by online and mobile app channels since January 2019.

Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for the Middle East, Africa and Central Europe, Salesforce, said: "Seera shows how the Kingdom's home-grown organizations are driving digital transformation and innovation in the cloud, especially in the high-growth tourism sector. Real-time insights allow Seera to save time, boost customer joy, and enhance customers' end-to-end relationships across the travel journey and connect with third parties to optimize experiences."

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM."

Latest Press Releases

Further development of the education sector a priority



Digital feature will support smartTRADE clients with business continuity



Focus on pharmaceuticals, healthcare, value-added sectors



Reading festival will be held for 10 days from May 27 to June 5, 2020



Region’s first fully digital collectable scheme



Construction being one of the operational sectors in the UAE, Azizi Developments’ projects are progressing ...



Most Viewed Recent Press Releases

Further development of the education sector a priority


A gesture of appreciation to healthcare workers at the forefront


Interested people can participate in the challenge through DSC's Dubai Cycling app


Measure ensures safety of more than 77,000 people living in DSO


Services to support residents in need of healthcare


Related Links_

Google ADS

Other Info_


Health Care

Multi Specialty medical facilities, government hospitals & private clinics



Nurseries, Kindergardens, Schools, Colleges, Universities & Higher Education


Popular Restaurants

Dining in Dubai - selection of restaurants where you can relax & enjoy a variety of cuisines of choice

Jobs at Dubai_

Find latest Dubai Jobs & Vacancies from placement agencies, employers & recruitment consultants in Dubai, Abu Dhabi & other Emirates in UAE.

Dubai Tours & Packages_

Book quality Dubai tours, best Dubai holiday packages with visas & Dubai hotel booking with special offers & discounts


Unsupported Browser

This website includes CSS elements that your browser does not support. Please upgrade your browser to a current version, then come back and try again.

Upgrade your Browser for more experience

Chrome Firefox Safari Edge