Huawei Consumer Business Group (CBG) received an award from the European Image and Sound Association (EISA), a group comprising 55 of the world’s most respected consumer electronics magazines. HUAWEI’s P30 Pro was named “EISA Best Smartphone 2019-2020” by the Association, the second year in a row Huawei has won this category. The EISA called out the Huawei P30 Pro’s low-light photographic capabilities as being “by far the best you can currently get from a smartphone.” It also praised the ultra-wide lens, portrait mode and the periscopic 5x telephoto lens saying that it “surpasses any of its competitors.”
"We are honoured to receive another award from EISA and pleased with the recognition of the P30 Pro. With every device, Huawei is committed to bringing new and improved smartphone photography experience to consumers, pushing the limit of smartphone camera capabilities with the latest technologies," said Li Changzhou, Vice President of the Handset Business, Huawei Consumer Business Group. The EISA also recommended the HUAWEI P30 Pro as the perfect companion for dedicated photographers, believing it marked yet another impressive advance in mobile photography.
The HUAWEI P30 Pro has taken an incredible step in mobile photography introducing the innovative HUAWEI SuperSpectrum Sensor, an optical SuperZoom Lens, a new HUAWEI Time of Flight (ToF) Camera, and enhanced optical and AI image stabilization technology. The unmatched Leica Quad Camera System features a 40MP main camera, a 20MP ultra-wide-angle camera, an 8MP telephoto camera, the HUAWEI ToF Camera and a 32MP front camera. The new periscope telephoto lens allows more optical zooming capabilities to be tucked in a compact body without losing image quality. Together with the colour saturation provided by the 40 MP main camera, and stability of OIS and AIS, the SuperZoom Lens offers 5x optical, 10x hybrid and 50x digital zoom with great resolution and rich detail.
The HUAWEI P30 Pro’s elegant double 3D curved glass body and 6.47” OLED Dewdrop display is both dust and water-resistant and powered by the Kirin 980, the world’s first 7nm mobile process chipset. The P30 Pro also sports a class-leading 4200 mAh battery, which lasts up to two days of regular phone use.
EISA members include expert media across the full spectrum of consumer electronics from over 30 countries, and each member contributes to one or more of EISA’s six Expert Groups—namely photography, mobile devices, Hi-Fi, home theatre audio, home theatre display & video, and in-car electronics. Every year, EISA members nominate a list of products that they consider the standout performers in each of these Expert Groups. Nominations are then presented at EISA’s AGM, where members conduct an in-depth deliberation before voting for the winner of each category.
The award will be formally presented to Huawei during IFA at the EISA Awards Ceremony on September 6th in Berlin, to coincide with the opening of the IFA consumer electronics show.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018.
In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei ranked No.5 globally amongst top spending companies in R&D according to EU Industrial R&D Investment (2018).
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.