Hyatt Place Dubai/Wasl District Eyes Africa As Key Target Market

date

20-Aug-2019

Hyatt Place Dubai/Wasl District, the third property under Hyatt's modern essentials brand portfolio, is keen on attracting a bigger share of the African market as the family-friendly hotel continues to receive a steady flow of guests from this region. Since opening its doors in April this year, Hyatt Place Dubai/Wasl District has successfully maintained above 60% in occupancy and has welcomed more than 31% of its total guests from Africa. The majority of the guests travel with their families who are spending their holidays in Dubai. The 202-room hotel has been a preferred accommodation option for guests from Africa as well as from Asia, Europe and the GCC due to its convenient location, value for money, modern amenities, spacious rooms and welcoming staff.

According to data from Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism), Africa is one of the Top 20 source markets for visitors to Dubai and represents 5% of the total 7.16M international guests who arrived in the city from January to May of 2019. Compared to the same period in 2018, there has been a significant growth of 27% in arrivals from Nigeria, part of western Africa. "Africa has been identified as an emerging market for tourism and we are seeing an increase in tourist arrivals from this region, whose growing middle class is now choosing Dubai as their holiday destination. The three Hyatt Place Dubai properties cater to the mid-scale segment because it offers an ideal mix that both business and leisure travellers will appreciate," says Sanjay Nambiar, Cluster Director of Sales and Marketing, Hyatt Place Dubai hotels.

Hyatt Place Dubai Wasl District has ample spaces for guests to lounge, socialise and work. The welcoming and airy gallery displays works of art that celebrate everything life has to offer. The hotel's Gallery Kitchen Breakfast buffet is complimentary for all stays, while other facilities and amenities include the Gallery Café; 24/7 Gallery Market; Coffee to Beverages Bar; meeting rooms, gym and a rooftop temperature-controlled swimming pool. To target more of the African market, the management team of Hyatt Place Dubai aims to participate in various trade exhibitions and attend roadshows, collaborate with DTCM and partner with leading tour and travel agencies and operators who have a presence in the key cities of Africa.

Nambiar adds: "Reports show that travelers from Africa visit a new place to explore and experience something different and engage in exciting activities that will allow them to learn about different cultures and broaden their horizons. Dubai, as a hub between the East and West, is perfectly positioned as a global platform for leisure and business tourism. The city has world-class air and sea facilities, strong infrastructure, a vibrant year-round calendar of events and business-friendly policies in place that are a natural gateway to emerging markets such as Africa."

Located in the heart of Deira in Old Dubai, Hyatt Place Dubai/Wasl District allows guests to discover key landmarks such as the heritage and diving village, the Creek, the famed spice and gold souks as well as numerous retail, dining and entertainment outlets. With its proximity to key metro, dhow cruise and taxi stations, travellers gain easy access to the city's popular attractions.

This summer, the property is offering The Big Break deal, inviting guests to book in advance and avail discount of up to 20%, including the free breakfast buffet at Gallery Café, complimentary wi-fi and full access to the hotel’s facilities.

About Hyatt Place
Hyatt Place hotels combine style, innovation, and 24/7 convenience to create a seamless stay with modern comforts. There are more than 330 Hyatt Place locations in Armenia, Australia, Brazil, Canada, Chile, China, Costa Rica, Germany, Honduras, India, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Thailand, The Netherlands, United Arab Emirates, United Kingdom, and the United States.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 19 premier brands. As of December 31, 2018, the Company's portfolio included more than 850 properties in 60 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination®, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Hyatt House®, Hyatt Place®, Joie de Vivre®, tommie™, Hyatt Residence Club® and Exhale® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members.
 

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