Sedans Are A Top Choice Among Younger Buyers, Survey Finds

date

21-Jul-2019

YOKOHAMA, Japan (July 21, 2019) – Nissan is doubling down on sedans with a growing global lineup of all-new models as research shows the segment retains strong appeal – especially for younger buyers.

Among drivers who don’t own a sedan, 75% would consider buying one now or in the future, according to a recent Nissan survey of car owners and would-be buyers around the world. For millennials, the number rises to eight in 10.

Nissan is introducing a series of new sedan models globally that cater to these potential customers. Sixty years after launching the Skyline, the company is continuing to reinvent sedans with bold new designs, the latest advanced safety technologies, and fuel-efficient powertrains.

“Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car,” said Ivan Espinosa, Nissan’s corporate vice president of global product strategy and planning. “As some of our competitors walk away from sedans, we’re seizing the opportunity.”

Last year, Nissan introduced the all-new Altima, a global model that sports lower, wider and more athletic proportions. The sixth generation of the popular model is the first sedan to offer Nissan’s ProPILOT driver assistance system, known in the U.S. as ProPILOT Assist2. It’s also available with VC-Turbo, the world’s first production-ready variable compression ratio engine – representing a breakthrough in combining power and high efficiency.

In April this year, the all-new Nissan Sylphy sedan debuted at Auto Shanghai 2019 with a new and more fuel-efficient powertrain, a wider stance, improved aerodynamics, seamless connectivity features and a full suite of active safety technologies.

ProPILOT 2.0, the next generation of Nissan’s driver assistance system, will also debut on a sedan – the new Skyline, which goes on sale in Japan this fall.

“Nissan cars are offering customers more advanced features than ever,” said Espinosa. “In the months and years to come, Nissan sedan drivers will enjoy more autonomous technologies, more advanced and electrified powertrains, and more connectivity.”

A look at sedan drivers today
Nissan surveyed car owners and non-owners around the world, between the ages of 18 and 65, and found:
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
 

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