(Dubai, UAE) – Nikki Beach, the family-owned and operated global luxury lifestyle and hospitality brand, has been “Celebrating Life” for 20 years. What started as a lovely tribute to the late Nicole Penrod has fittingly blossomed into an international hospitality sensation with 14 beach clubs around the world, four hotels (with three more on the way) and an influential lifestyle brand.
To mark the milestone, Nikki Beach will be rolling out interactive experiences throughout 2019. Guests will be able to smell, taste, hear, wear and toast to Nikki Beach’s success with special edition products and partnerships, which complement the brand’s six elements—music, dining, entertainment, fashion, film and art—and tribal motif. An overriding theme, Forever Young, will tie the celebration together. Forever Young embodies Nikki Beach’s vibe and philosophy: free-spirited, barefoot chic, sunshine daydreams and making magical moments with friends and family.
Nikki Beach’s clients can shop select commemorative collections before stepping foot at one of the global beach clubs with a new e-commerce website, www.ShopNikkiBeach.com, which is available in English, French, Italian, Spanish, Turkish and Arabic.
20 YEARS OF CELEBRATION IN CANNES
Nikki Beach is kicking off the 20 Years of Celebration world tour at the pop-up with an exclusive dinner and cocktail party hosted by Jack and Lucia Penrod. This soiree will feature a customized “living” ceiling by Sempre, with handmade and natural hanging elements meant to evoke a lush garden. The ceiling will live for the duration of the Nikki Beach Cannes pop-up and will be refreshed daily. The ceiling will also feature 87 hanging lamps of varying sizes. In addition, Sempre developed a unique collection for Nikki Beach which will be displayed and used throughout the duration of the pop-up. As Nikki beach and Sempre.life share very similar lifestyle values, a collaboration was a natural fit for both brands.
In a partnership with Captain Jet, powered by Fly 7 Executive Aviation SA, Nikki Beach will fly eight guests from Paris to Cannes for the brand’s 20 Years of Celebration.
ONGOING PARTNERSHIPS | FOOD & BEVERAGE
SMEG, an Italian home appliance manufacturer that places the maximum emphasis on product quality, technology, and design, will be showcasing its products (in all white, naturally) at the pop-up and at Nikki Beach’s locations in Saint Tropez and Monte Carlo throughout the season. Small appliances such as toasters, citrus juicers, and kettles will be on display in all three locations, while a co-branded mini fridge will store refreshing towels in Saint Tropez and Monte Carlo.
ONGOING PARTNERSHIPS | APPAREL & ACCESSORIES
French clothing brand Zadig & Voltaire is creating a t-shirt style for both men and women. Nikki Beach Saint Tropez’s team members will wear the collection throughout the season. Zadig & Voltaire will also host a pop-up shop at Nikki Beach Saint Tropez, opening late April throughout the summer, where the exclusive t-shirts and additional styles will be available for sale.
Nikki Beach has partnered with recycled/recyclable French sneaker brand, Ector Sneakers, to create custom footwear for the Nikki Beach team members to wear throughout the summer season in Saint Tropez and Monte Carlo. The shoes, which are eco-designed with innovative techniques, feature Nikki Beach’s commemorative 20-year logo.
Sunglass Hut, the leading premium sunglass retailer, will make a home for itself this summer on the Riviera. Nikki Beach and Sunglass Hut will celebrate the many facets of both brands’ “Summer State of Mind” philosophy through experiential hubs called “House of Sun,” the place where the sun never sets, where the shades bring light to your style.
“House of Sun” officially opened on April 18, 2019, as a pop-up at Nikki Beach Saint Tropez. This pop-up features the Summer 2019 sunglass collection, as well as many fun and engaging activities during the season. The second stop of the “House of Sun” tour will take place at Nikki Beach Cannes during the Cannes International Film Festival in May. Sunglass Hut will show its unwavering commitment to film and glamour for 12 days with its red carpet style at the brand’s beachside pop-up. The experience will culminate at Nikki Beach Monte Carlo, where Sunglass Hut will allow guests to reach the sky and the sun from the Fairmont Hotel’s rooftop. Visitors will enjoy panoramic views and a wide selection of the latest and most iconic sunglasses, including the race car-themed Ray-Ban x Ferrari collection.
Nikki Beach will also be launching a collaboration with MIMITIKA, the sun protection brand for those who like to enjoy life and sunny journeys. MIMITIKA will create a pop-up Sunbar at Nikki Beach Cannes, from May 17-19, 2019, called “La Cabane.” Guests will be invited to soak in the laid back atmosphere, check out the brands' amazing suncare formulas and sensorial textures, and sip on cocktail creations inspired by their natural ingredients. MIMITIKA will also bring their pop-up Dunbar to Nikki Beach Monte Carlo on June 22, 2019, and Nikki Beach Saint Tropez on July 26, 2019, when these locations host their 20-year events.
Designed for women who appreciate beauty, quality, and attention to detail, ViX Paula Hermanny embodies a laidback, Brazilian chic vibe with modern classic style. Drawing on its long experience in creating luxury swimsuits, ViX Paula Hermanny has produced a stunning white one-piece with a plunging back, adorned with Nikki Beach’s teepee logo and Forever Young slogan. Guests who buy this exclusive swimsuit will also receive a co-branded Forever Young bikini bag as a gift with purchase.
This collection will be sold at Nikki Beach Lifestyle boutiques in Saint Tropez, Monte Carlo, Ibiza, Miami Beach, Saint Barth, Marbella, Mallorca, and Versilia. The one-of-a-kind one piece will also be available for sale at the brand’s pop-up during the Cannes International Film Festival. A total of six collection pieces will be sold at the boutiques, including two Nikki Beach exclusive styles.
About Nikki Beach Global:
In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks 20 years, the brand has grown into a global, multifaceted luxury hospitality company with 14 beach clubs, 4 hotels and resorts, a lifestyle division (including fashion boutiques and a magazine), special events and Nikki Cares, a 501c3 non-profit charity.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy; Barbados, Caribbean and Costa Smeralda, Italy. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey and Dubai, UAE. Nikki Beach Resort & Spa Santorini is opening in Greece this summer.