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Press Releases / Press News


Middle East Launch Of Casio’S New Range Of Mercury Free ‘High Brightness Lampfree Projectors’ Complement Goals Of Minamata Convention On Mercury

March 21, 2018 CASIO Middle East has announced the launch of its latest line of mercury-free LampFree projectors--combining Laser and LED hybrid light source that lasts up to 20,000 hours while sustaining a high brightness. The announcement was made recently at a special press conference and product demonstration of the new projectors held at CASIO Middle East office in Jebel Ali Free Zone, Dubai. The launch of the new line of mercury-free LampFree projectorsfalls in line with CASIO’s continuing commitment and support for the ‘Minamata Convention on Mercury,’ an international treaty designed to protect human health and the environment from anthropogenic emissions and releases of mercury and its compounds. During the launch, Koji Naka, Managing Director for CASIO Middle East, spoke about the company's latest offerings whileShingo Yamaga, Senior General Manager of Projector Division at CASIO Middle East, gave a presentation on the Minamata initiative and the emergence of mercury-free technology. In addition, Mohammed Kamel, Business Development Manager of Projector Division, spoke more about the latest technologies being utilized in the newly launched range. According to Koji Naka, Managing Director of CME, the new line of projectors can be used for education, business and commercial applications. Offered in five different categories, themercury-free LampFree projectors presents users with key advantages like simple functionality and excellent cost performance; advanced functions that respond to various applications; easy installation in limited space options and offers an enhanced visual communication experience. The mercury-free LampFree projectors comes equipped with a long-life light source that reduces the need for maintenance and cost while also extending operating life to approximately 20,000 hours and reducing the power consumption by about 45 per cent--resulting in remarkably reduced electricity bills. Moreover, each projector is highlighted by a dust-resistant design that helps eliminate the constant need to change the filters and sustain high brightness--with speedy projection times of five seconds with no warming up or cooling down time needed. “We are proud to announce the release of CASIO's latest line of mercury-free LampFree projectors, which reflects our continuing move to help address the issue of mercury pollution,” said Koji Naka, Managing Director, CASIO Middle East. “Our concern for this timely issue has led to the company's decision to eliminate the use of all mercury-based and emitting products--further resulting in our introduction of the world's first mercury-free projectors.” “At CASIO, we believe that the presence of technology serves as a double weapon that should be constantly improved and enhanced. Companies and people today should understand that their behaviour affects the future of coming generations, which prompts them to take action and responsibility to choose the best products that offer safe and healthy experiences,” concluded Naka.

About CASIO Middle East FZE CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.

 

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