Dubai, UAE – 14 March 2018: Freedom Pizza has proved its reputation for being the UAE’s most loved home-grown food delivery company by announcing its new joint venture with UAE gourmet shawarma supplier, Wild Peeta. Freedom Pizza will be the operating partner for the venture by extending its Freedom Connect online ordering and digital platform, with super-fast proprietary delivery. The partnership will go live on Freedom Pizza’s slick app and website.
Emirati entrepreneurs Mohammed and Peyman Parham Al Awadi (the stars of Peeta Planet seen by over 50 million people worldwide), opened Wild Peeta in 2009, which quickly became a favourite shawarma spot amongst locals and expats. Three outlets followed but unfortunately due to unforeseen circumstances the brothers had to close the business in December 2012. The duo intended to restart the business with their gained experience, aiming to secure a world-class operating partner, which is Freedom Pizza, as well as launching a crowdfunding campaign. The brothers continue in their efforts to crowdfund $50,000 from their community, in order to make their dream of bringing back Wild Peeta a reality at IndieGoGo.com. Putting the community first, crowdfunding contributors will receive credit in return, which will reflect on the amount of their investment.
Fast forward five years and the Al Awadi brothers are making their dreams a reality with the launch of a brand new Wild Peeta online ordering service, with super-fast delivery. The new and improved Wild Peeta menu has been inspired by recipes collected by Mohammed and Peyman as they travelled around the world filming You Tube series Peeta Planet, an international, award-winning travel series that was broadcasted to 50 million TV viewers across the Middle East. The brothers work placed them on an international platform when they moderated a panel at the annual Clinton Global Initiative. The panel which focused on how cities can become labs of innovation for economic activity featured Matt Damon as a lead speaker with Bill Clinton and Barack Obama in attendance.
Ian Ohan, founder and CEO, comments: “We have decided to join Mohamed and Peyman’s initiative #NeverStopBelieving. As fellow UAE entrepreneurs, we share many common values with Wild Peeta to let this opportunity pass and we cannot wait to see what the future holds. We will continue to build on our partnership and are looking to launch the first store later this year. Both myself and the Al Awadi brothers are strong believers in the ethos that just because our food is quick service it does not mean that we have to compromise on the quality and healthiness of the product. Wild Peeta has shown that it is possible for your dreams to become a reality, and with this in mind we are excited to be supporting Mohammed and Peyman, not just as business partners but as friends.”
Ian Ohan is the CEO of the UAE’s coolest pizza brand – Freedom Pizza, a technology and logistics company that is focused on providing ‘good-for-you’ pizza, salads and sides to the UAE. Ian holds true entrepreneur spirit and looks to champion home grown talent in the country he has called home for the past 20 years.
Freedom Pizza makes honest food with organic produce from Greenheart Organic Farms, using multigrain pizza dough for the base, and for those who are Vegan, Vegetarian or Gluten free, Freedom’s got your back. Freedom is knowing exactly where the ingredients comes from and how they are made, from production to the ride. Freedom is committed to food integrity and quality, and supporting local businesses creating relationship that are personal.
ABOUT FREEDOM PIZZA. Established in 2015 by serial entrepreneur Ian Ohan, Freedom Pizza is a locally owned “made in the UAE” business making delicious, honest pizzas we can all feel good about. Using wholesome grains, the freshest local ingredients and free of preservatives and additives, the delicious taste of Freedom is delivered (right and fast) by its experienced and professional delivery team, every time. With nine locations in the UAE and growing, Freedom Pizza is about keeping its customers, its company and its community free – to share new ideas, love and great pizza.