Electric Debut! Middle East Electricity First-Timers Have ‘Watt’ It Takes To Feed Region’S Growing Demand For Power



Dubai, 8 March, UAE:The soaring demand for power generation, distribution and efficiency across the Middle East and North Africa (MENA) region has sparked new opportunities for energy companies, entrepreneurs and start-ups to contribute to a cleaner, greener future. Middle East Electricity (MEE) 2018, the 43rd edition of the region’s leading trade event for the power industry, which closed at Dubai World Trade Centre today (March 8), brought together thousands of industry professionals to showcase solutions, share knowledge and expertise, and set trends on how to feed that increasing demand, including a number of first-time participants and a new dedicated product sector on energy storage and management. Among those making their first outing were national organisations from the Russian Federation and Poland. Their participation with focused country pavilions provided companies from those countries the chance to exhibit their products and solutions and explore business opportunities in the MENA region. MEE 2018 hosted 23 country pavilions, and 1,500 exhibitors spanning 66 countries, eager to take a stake in the expanding regional power market. According to the ‘GCC Power Market Report’ Gulf countries alone will invest US$131 billion in the next five years. Speaking from the Russian Federation pavilion, Valentina Kuznetsova, Export Development Manager, SKB EP LLC, Russia said: “We were selected by the Government of Russia to represent our product range of testing equipment for high voltage circuit breakers and transformers at Middle East Electricity as part of our plans to enter this market. “As a comprehensive meeting place of potential customers and partners, the show gave us the best opportunity to position our brand as we look for new partners to represent our products in the Middle East and internationally. We have some very promising negotiations in progress.” The newly introduced Energy Storage and Management sector joined the existing show verticals of Distribution and Transmission, Lighting, Power Generation, and Solar. Energy Storage and Management gave companies a tailored platform to demonstrate how they have the tools to address the pressing issue of how to store and manage energy more efficiently in the future, particularly as the region drives forward with the transition to renewable energy. Among those exhibiting in the sector’s debut were US-headquartered firm MK Battery Energy Storage Group, making its fourth appearance at MEE. “As a global show, Middle East Electricity gives us the most optimum platform to launch new products and gain new customers. This year, we’re exhibiting our new UltraFlex battery – the lithium competitive product solution – which has garnered a great response, not only from our Middle East audience but particularly among our customers across the African market,” said Bruce Habeck, Global Director, Renewable Energy Business, MK Batter Energy Storage Group. The appearance ofnewcomers at the show and the addition of the Energy Storage and Management sector, emphasises the show’s reputation as a must-attend event for anyone connected with the power industry and a trend-setter for the region, said show organisers. “The power industry is evolving regionally and globally and this is creating wide-ranging opportunities for innovators, pioneers, start-ups and established companies. Middle East Electricity has once again demonstrated why it is the place to be for anyone seeking to capitalise on the growing demand for power,” said Anita Mathews, Group Director-industrial portfolio, at Informa Exhibitions. “We have had extremely encouraging feedback from the first-time participants, and visitors to the Energy Storage and Management sector, which further enhances the appeal of the show, not only regionally but around the world.” Middle East Electricity was held under the patronage of HH Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Dubai Deputy Ruler, from 6-8 March 2018 and is hosted by the UAE Ministry of Energy. For more information, please visit - www.middleeastelectricity.com/globalsmartenergysummit/en/home.html
About Middle East Electricity: Spanning more than five decades, Middle East Electricity (MEE), organised by Informa Exhibitions, is the region’s leading trade event for the power industry featuring dedicated product sectors for Power Generation, Transmission & Distribution, Lighting, Solar, and new for 2018, Energy Storage & Management Solutions. Middle East Electricity 2018, the 43rd edition of the trade-only event, is held under the patronage of HH Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, and is hosted by the UAE Ministry of Energy.

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