Ideal Standard Enhances Idealrain Collection With New Evo & Evo Jet Ranges



Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, is expanding its Idealrain showering collection with the launch of two new high – performance ranges, Idealrain Evo and Evo Jet. These additions combine advanced technology and eye-catching design, offering a unique user showering experience. With a choice of contemporary styles and innovative functions, the elegant Evo and Evo Jet products bring a new dimension to Ideal Standard’s existing collection. The extended Idealrain range ensures the ability to tailor make showers to suit individual, unique preferences, with a range of new spray modes. The ergonomic and intuitive Navigo push button allows to effortlessly switch between different spray modes from relaxing rain to invigorating massage. In addition to the existing rain and massage modes, the Evo model also features an aerated rain spray mode, which sucks in and mixes air with the water to produce a gentle, yet cleansing experience. While Drop Jet, Ideal Standard’s proprietary spray functionality, is available exclusively on the Evo Jet and delivers a unique soft droplet-like experience. The Idealrain collection, engineered in Germany, provides efficiency, with no loss of experience for users. All handsprays feature an in-built 8 L/min flow regulator that reduces water consumption in high pressure systems to just 8 L/min without impacting user experience, while the precision-designed flow engine delivers optimal spray performance. These elegant yet robust products are quick and easy to clean, thanks to rub-clean nozzles, and are resistant to scratches and limescale build-up. Idealrain’s large handsprays ensure maximum comfort, with nozzles right to the edge of the sprayplate to maximize downpour, while Cool Body technology means the exterior stays cool to avoid the risk of scalding. The versatile Idealrain models are highly robust, standing up to the challenge of frequent daily use. All shower components are also rigorously tested to ensure a long lifecycle even in the most demanding environments, Senior Product Manager, Kostas Kandarakis, at Ideal Standard MENA commented: “The launch of Idealrain Evo & Evo Jet hails a new era of design & performance in the Ideal Standard showering offer. The advancements in both functionality and design that Evo and Evo Jet deliver translate in stylish, high-quality products which are guaranteed to perform on any type of facility.”
About Ideal Standard: Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE. Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima. Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

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