Itcan Highlights Significant Role Of Digital Transformation In Efforts To Increase Profitability



March 01, 2018 itcan, a young Dubai-based company that specializes in e-commerce performance, innovation, growth hacking campaigns, and B2B initiatives, has emphasized on the growing significance of digital transformation in the continuing efforts to increase profitability. The company has highlighted that the constant emergence of innovations across both e-commerce and m-commerce is slowly phasing out the use of traditional wallets--reducing the need to carry cash to complete purchase transactions across retail outlets. The growing preference towards digital payment formats can be attributed to several factors like easy to use e-commerce websites & apps and express product delivery times urging retailers to sell more online. Recent reports have showed that global online sales are expected to reach USD 48.8 billion by 2021 and will be driven by an increased use of technology and online searches by savvy customers. The rapid rise in internet penetration around the world is the prime driver of the e-commerce industry’s phenomenal rise, with advances in mobile internet technologies, smartphones, and broadband all serving to boost the uptake of internet-based services. itcan senior officials have noted on the retail channel's continuous evolution in the form of e-commerce with a considerable shift from people purchasing on their computers to purchasing via mobile devices. “The emergence of e-commerce and mobile app solutions has resulted in the development of new channels where innovation and creativity serve as key factors in reaching the target audience,” said Mansour Al Thani, CEO & Co-founder, itcan. “With technology on the rise, the possibilities for B2B and B2C businesses to engage with their potential prospects are endless. If you haven’t incorporated the digital trends in your strategic planning for 2018, now is the right time. By getting well-prepared beforehand and embracing changes early, you’ll be the first to reap the benefits of the new trends.” The increased use of technology and online searches has helped businesses that aims to thrive via utilization of emerging digital-tune-ups to get ahead in the coming year. Optimizing the web content on all levels to index well in google searches, using the metrics on social media to strategically place the paid ads and landing pages to locate targeted customers ensures effective filtered reach and social proofing via reviews, testimonials and social shares are set to be the major trends in 2018.By understanding the brand and it’s intended audience, e-commerce companies, including itcan, create customized performance and digital marketing strategies that are relevant, innovative and unique--driving in an increase in online transaction activity and achievement of revenue goals.
About itcan: itcan e-commerce performance marketing agency is a young company that specializes in innovative performance and growth marketing services, mobile and web development solutions, growth hacking digital marketing campaigns, end-to-end e-commerce solutions and services, and B2B initiatives. Established in 2015 in Dubai, itcan is renowned for its proven track record of providing integrated digital marketing, e-commerce performance marketing and mobile app development services to top regional and global brands seeking to achieve significant business growth. With a team of dynamic industry professionals, the agency makes sure that its clients stay ahead of the competition by offering strategic consultancy, research, planning, implementation and execution, and all-encompassing support services. itcan, which also runs an office in Saudi Arabia, helps businesses flourish, adapt, achieve performance growth, and meet their revenue targets in an IT-focused and digitally disruptive era.

Latest Press Releases

half day event at the Fairmont hotel, the Palm, Dubai



Milrem Robotics introduces fifth generation THeMIS UGV at DSEI 2019 in London



The partnership aims to train students in all aspects of arbitration and mediation



HH Sheikh Abdullah bin Zayed Al Nahyan announced the launch of Abu Dhabi Exports Office (ADEX).



Customers can obtain balance updates and track spends using Amazon Alexa



Most Viewed Recent Press Releases

Vistara, India’s finest full-service carrier and a JV of Tata and Singapore Airlines, yesterday inaugurated ...


Contentious Subject of Very Low Carb Diets was Chosen as the Topic for Debate at Imperial College London ...


Shaza Hotels has announced the opening of the highly anticipated Al Badayer Oasis – Sharjah Collection ...


The author interacted with the youth, shared copies of her latest novel, and talked about the intricacies ...


As part of Dubai Judicial Institute’s (DJI) efforts to support the Dubai Strategy for the People of ...


Moorfields endorses taking precautions to get the most out of the season while decreasing any risk


Related Links_

Popular Tours_

Book quality Dubai tours, explore UAE, experience the spirit of a desert safari, best rates for popular adventure tours, dhow cuises, water sports & more


Dubai Visa


Metro Guide


Speed Boating


Govt. Services

Google ADS

Unsupported Browser

This website includes CSS elements that your browser does not support. Please upgrade your browser to a current version, then come back and try again.

Upgrade your Browser for more experience

Chrome Firefox Safari Edge