Dubai, UAE: February 13, 2018 –BASEcelebrates LYFE, a new and exclusive monthly event inspired by earth, air, water and fire, and the biggest international acts to hit the Dubai stage. The home-grown super-club has already established itself as one of the leading venues on the global circuit, and this new experience balances the elements, for an unprecedented night of chart-toppers and commercial tunes, enveloping the senses. R&B superstar Jason Derulo will kick-off LYFE at BASE on February 22, with new acts to be announced for March and April.
Representing the basic principles of LYFE, the BASE’s newest event combines the four elements creatingan incomparable aural and visual experience for a night of cutting-edge entertainment, lightshows and performances. With a contemporary, upbeat sound track of chart hits and classics, the monthly event will welcome live artists and DJs, creating a dynamic energy, and connecting each person with the sounds of BASE and the energy of the elements.
The first global giant to appear at LYFE will be Jason Derulo. At just sixteen he was writing songs for artists like Lil Wayne, Pitbull and P. Diddy, as well as studying the intricacies of musical theatre. When he decided to record his own music, he took the world by storm. Derulo’s first single ‘Whatcha Say’ sold over 5 million digital downloads in 2009 earning the new kid on the scene triple-platinum status. Since then he’s sold over 50 million singles, and ‘Whatcha Say’ has become the most widely played radio single of all time, surpassing Madonna, Bieber, and Timberlake for air time. Derulo is a man who needs no introduction, but we’ll still introduce him to our amazing city as BASE launches LYFE later this month.
BASE is where the party’s at, as the 2,000 capacity venue under the stars hosts GRND CTRL on Thursdays,Hip Hop Fridays, and sensational Saturdaysshowcasing special guests and international artists. BASE brings even more big hitters with its new residency with theBPM Festival, and celebrates everything that makes LYFEspectacular with chart-toppers and life-affirming beats at the newest monthly event at BASE.
The world begins at BASE Dubai.
BASE Dubai offers an immersive, exciting & unique experience raising the bar on the global nightlife scene. Much more than a traditional nightlife venue, this huge open-air venue plays host to an endless list of the world’s top artists; paired with unmissable world-class shows and production. The large scale state-of-the-art sound, light and pyrotechnic systems provide guests with an experience much more akin to a boutique festival or concert but with all the usual luxuries of a premium lounge, BASE guests can indulge in hedonism with elegant oversized table areas and five-star service standards the likes of which has only ever been seen in Las Vegas or Ibiza.