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Caparol Paints Unveils New Colour Collection Dedicated To The Holy Month Of Ramadan

Dubai, June 12, 2017:Caparol Paints,a global provider of German paint and coating solutions, has unveiled a new range of painting innovationfor the region.TheRamadan 2017 collectionis poised to be Caparol’sfinest Arabian aesthetic impactfor walls of residential and commercial properties. The new collection caters to the aesthetic and climatic needs of the Middle Eastern consumers, in addition to giving a glimpse of the Arabian culture during the holy month of Ramadan. Inspired by the traditional Ramadan decorations on buildingsin the GCC countries, this collection features classic and sophisticated designs to refresh and redefine homes during the holy month and beyond. In addition to Caparol Paints’ wide variety of paints and emulsions across the market, the Ramadan series will feature warm colours, patterns and textures. Keeping in mind the spirit of Ramadan and the modern trends,the new and fresh range of colours will create a variety of styles while keeping it modest and contemporary. Commenting on the launch of new colour collection, Mr. Mowaffaq Balish, Commercial Director Middle East at Caparol Paints, said, “It is truly an exciting year for Caparol Paints as we have been able to incorporate the rich Arabic culture in our products thus creating the ‘Ramadan collection’. With ‘Ramadan 2017’ collection we are aiming to bring the festival’s unique aesthetical appeal to the modern living and commercial spaces. And from all at Caparol Paints we wish you an auspicious and blessed Ramadan.” “The ‘Ramadan Collection’, a range of waterbased emulsion products, comes to the market with distinctly unique features. The paint gives a touch of silky smoothness and brightness to living space walls, and are made to provide consistently better and longer protection across a wide range of applications. The product range is recommended for interior decorations of surfaces like concrete, plaster, gypsum and wooden surfaces.,” he added. The product was developed by Caparol’sColor Design experts based on extensive research into everything consumers want. The collection of earth tones with strong colours and different textures, form a nice selection palate for interior design. The overall impression conveyed is a mix of quiet, subdued, and relaxed. The home is a place everyone is happy to come back to each day and this collection ensures home is never boring and plain again, with the strong ‘Makhmalia’ designs.The main colour themes include ‘Metallic collection -Gold, Silver and Bronze’ , ‘Makhmalia Collection -Brown, Beige and Pink’ and ‘Earth Tones -Maroon, Brown, Orange, Blue and Green.’ All spaces can be personalised with a distinctive blend of colours – turning an ordinary wall into a piece of art. With this collection’s warm colours, the home is given a sense of comfort and the wide range of metallic finish colours (such as gold, bronze and silver) with a trendy vibe, thus providing a classic neutral tone and a luxury look. Caparol Paints has always been at the forefront of innovation with a highly sophisticated research and development department that constantly innovates technologies and manufacturing techniques complementing the local market conditions. Caparol Paints has registered a strong growth in the Middle East. Through its wide range of products, Caparol brings German paint technology while focusing on brining the best appealing colours and painttextures. The brand has also made headway in sustainability by paying attention to quality and the aspects for balancing economic, environmental and quality of life.

About Caparol Paints Caparol Paints is a leading developer and producer of high quality paints, enamels, decorative and structural coatings as well as energy-saving thermal insulation systems. In an environment where quality is pivotal, Caparol’s paint products are tailored to create an appealing look whilst being formulated to withstand the harsh Middle Eastern climate. Caparol truly cares about family and beautiful living spaces. In fact, this core belief has helped Caparol become the largest family run paint company in Germany. For over 120 years, Caparol’s products have cared for the health of countless families and the environment. The company, a part of the DAW (Deutsche Amphibolin-Werke) SE group in Germany, was established in Dubai, UAE in 1998 and since then it has brought the best of its German technology and service to the growing market of the Middle East. The company has secured high profile projects such as Akoya Oxygen, The Address, The Boulevard, Fountain Views and Etihad Plaza in Abu Dhabi, among many others. Caparol offers an unbeatably versatile, colourful and tintable range of products for facades and interiors. Apart from classical paints and enamels, materials such as wall coverings are also available. Only the best raw materials are used and a continuous quality control of the paints’ production ensures high quality in the formulation and environmental aspects of the production line.

 

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