Monday, July 24, 2017 2:55:47 PM      

Press Releases / Press News

Jaeger-Lecoultre And Al Habtoor Polo Club & Resort Make A Perfect Team At The Ninth British Polo Day Event

Ever since 1931, when Jaeger-LeCoultrefirst invented its iconic Reversocollection of watches, the company has been inspired by polo, ‘The Sport of Kings’. The 85 year-old history of the Reversobegins with the invention of thisground-breaking watch for British army officers in India.The Reverso would allow themto protect the crystals of their watches whilst playing a chukker on the polo fields. This, in turn, led to the creation of several significant Reverso watches, each rendered in Jaeger-LeCoultre’s inimitably precise, inventive and elegantArt Deco style, notably the ReversoOne Cordonnnet, the ReversoTribute Gyrotourbillon, the ReversoClassic Duettoand the Reverso Tribute Duoface,to name just a few… Many years have passed since those historic beginnings, but Jaeger-LeCoultre’s commitment to polo remains undimmed. At the recent 9th British Polo Day 2017 Series event presented by RJI Capital and held at the luxurious new St. Regis Al Habtoor Polo Resort and Club, Jaeger-LeCoultrewas proud to partner with the Al Habtoor Polo Club & Resort, as some 450 guests and VIPs gathered to witness the best traditions of sportsmanship, style and skill. Beginning with a Cavalry V Guards Camel Polo display, followed by a match between the Oxbridge team and the Gulf team, with the highlight exhibition match of the day –The British Polo Day Plate – played between the Habtoor Polo team and the Royal Salute British Exiles, the day turned out to be truly spectacular and memorable. The agile Don Juan, ridden byGuillermo Cuitinowas namedJaeger-LeCoultre’s ‘Best Playing Pony’ by Marc de Panafieu, Brand Director for Middle East, ending the day on a high note. THE JAEGER-LECOULTRE MANUFACTURE Since its creation, Jaeger-LeCoultre has been delighting and surprising devotees of beautiful objects. In keeping with the inventive spirit initiated in 1833 by its founder Antoine LeCoultre, the artisans of the Manufacture combine their talents and expertise to create collections which have been at the forefront of watchmaking both technically and artistically: Reverso, Master, Rendez-Vous, Duomètre, Geophysic and Atmos – this rich legacy built by the Grande Maison over centuries serves as a constant source of inspiration in its ongoing pursuit of excellence. In the wake of many legendary models, the 21st century has seen the emergence of the Hybris Mechanica™ and Hybris Artistica™ collections. These rare pieces are as surprising as they are sophisticated yet again bearing witness to the creative passion of the men and women who work in symbiosis under its roof – some of them descending from a long line of watchmakers. For Jaeger-LeCoultre, 2017 is an opportunity to reveal watchmaking treasures of stunning beauty from four of its iconic collections: Rendez-Vous, Reverso, Geophysicand Hybris Artistica™. After celebrating the Reverso’s 85th anniversary in style in 2016, the time has come for the Manufacture to elevate the new Rendez-Vous line to the apex of ladies’ watches; to highlight how the spirit of the Reverso Classic is freer than ever with its automatic movement perfectly embodying the Art Deco philosophy; to pursue the constant renewal of the Geophysic legend; and to showcase mysterious time by creating unique timepieces in very limited editions for the Hybris Artistica collection™.


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