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Ritu Kumar: Dressing The Stars

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hen it comes tocelebrity fashion, Ritu Kumar continues to beone of Bollywood’s most loved designer. She has been a firm favourite with the stars for over five decades, whether it is dressing yesteryear sensations likeSharmila Tagore or current icons such as Priyanka Chopra. This year was no different. Whether it was wowing on the red carpets or flauntingcasual looks, Ritu Kumar ruled celebrity wardrobes with her signature style that is known for its timeless elegance and glamour. From movie launches to award ceremonies and social gatherings, leading Bollywood fashionistas such as Kareena Kapoor Khan, Katrina Kaif, KalkiKoechlin,Aditi RaoHyderi, Diana Penty,GeneliaDeskhmukh and Paolami Dam, made a style statement in Ritu Kumar outfits. Commenting on what it is like to dress celebrities, Ritu Kumar said, “The interesting part of celebrity dressing is that a whole dimension opens to the look and style of the collection as the film star or celebrity adds a character to the outfit, which imbues her character. Most stars have also an attitude which helps enhance the designer’s interpretation as well”. Ritu Kumar now has two stores in Dubai with the outlet in Festival City Mall primarily housing Label Ritu Kumar line. Itmainly caters to women who love to look good and are in search for Indian soul and traditions, as well as quality craftsmanship, in their garments. The target market is sophisticated young women. Ritu Kumar store locations in Dubai • Level 1, BurJuman Centre: Tel: +971 4 352 4768 • Level 1, Dubai Festival City Mall: Tel +971 4 258 8118

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About Ritu Kumar Established in 1969, Ritu Kumar is one of India’s foremost designers credited with being the first one to have revived ancient Indian crafts interpreting them into contemporary vocabulary. Her unique understanding and innovative use of traditional designs has led to creation of a new classicism. The designer has dressed the biggest Bollywood stars, the most famous celebrities and the most stylish royals including the late Princess Diana.Ritu Kumar was awarded the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship. Ritu Kumar design house offers three brands: Ri, a premium bridal and couture line, Ritu Kumar, a traditional pret brand offering ethnic semi-formal wear and LABEL Ritu Kumar a contemporary pret line.

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