Rouba a.k.a Roobz was born in Lebanon on May 22, 1975. Her passion for music began at age 7 when she started recording herself singing various classics she had memorized out of her parents’ 70S music collection that included Marvin Gaye, Cat Stevens, Janis Joplin, Bob Marley, Pink Floyd, Fleetwood Mac, Stevie Wonder, Georges Benson, Roberta Flack and so many more from that era.
Her natural love for music led her to USEK – a reference in musical education in Lebanon – where she learned music theory and took classical vocal training classes. Her first public performance was at the age of 16 when she joined a band called Shades and soon became the soulful voice of Beirut performing jazz and blues classics at live music pubs around the city. Her musical journey led to renowned Lebanese oriental jazz composer and playwright Ziad Rahbani – son of Fayrouz and Assi Rahbani – with whom she performed for several years.
After abandoning music for more than a decade to pursue a successful career in public relations and marketing, Rouba finally realized that music was her true calling and decided to pursue it do or die. She began performing live again at landmarks such as Music Hall, Jazz Lounge, Blue Note, Bar Louis, SNATCH and Bourbon Street in Amsterdam.
Rouba is known for wearing a head wrap and long flowing abaya-style dresses that reflect her interpretation of her cultural background, and performs regularly at Musichall Dubai.
Her diverse musical foundation and inspiration from artists like Nina Simone, Mary J. Blidge, India Arie, Maxwell, Jill Scott, Lauren Hill, Erykah Badu, the Brand New Heavies, Anita Baker, Rachel Ferelle and others are reflected in this album which is set to be released in November 2012.