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Uae Registrations For Landmark Group’S ‘Beat Diabetes’ Walkathon To Open On 15 November


Dubai-UAE: 04 November, 2012 – Landmark Group, the region’s leading retail and hospitality conglomerate, will open registrations for the fourth ‘Beat Diabetes’ walkathon in the UAE from 15 – 22 November.

Residents can register for free and pledge their support to the cause at Oasis Centre or any  Centrepoint, Home Centre, Fitness First, Max and iCARE Clinics outlets in the UAE.

This year for the first time, the Group will also accept registrations online. Residents can log on to www.beatdiabetes.me to register for the walk.

Open to UAE residents, of all age groups, the walkathon will kick off from the Oasis Centre in Dubai on Friday 23 November. Legendary cricketer, Wasim Akram, will once again join the UAE walk. He has flagged off the 3.1 km walk for the two earlier editions.

Registered participants will receive free t-shirt, wristband and cap. Residents will also be encouraged to take the free blood glucose test at the various testing centres set up during the walk. To educate the community about the condition, awareness pamphlets will be distributed across various Landmark Group outlets on the weekend of the walk. 

During November, around World Diabetes Day, the Landmark Group will host walkathons across Kuwait, Oman, Qatar, Bahrain, and India.

Year on year, the Landmark Group conducts various activities and community outreach events as part of its on-going endeavour to spread awareness about the growing incidence of diabetes. The ‘Beat Diabetes’ walkathon is the Group’s flagship event.


Event name + description ‘Beat Diabetes’ Walkathon 2012 is an initiative of the Landmark Group to generate awareness about diabetes among residents in the region. The campaign encourages people to get a blood glucose level test and adopt a healthy fitness and dietary regime. More than 12,000 residents of Dubai took the free blood glucose level test in 2011.
Date Friday, 23 November, 2012
Venue Oasis Centre, Dubai
Time 7:00am
Registration opens 15 - 22 November
Register at Centrepoint, Home Centre, Fitness First, Max, iCARE Clinics and Oasis Centre outlets in the UAE or www.beatdiabetes.me

Endorsement by 1.  Dubai Sports Council
2.  Campaign in partnership with International Diabetes Federation (IDF), an umbrella organisation of more than 200 national diabetes associations in more than160 nations

Landmark Group – ‘Beat Diabetes’ initiative
Diabetes is growing at an alarming rate and currently affects over 366 million people worldwide.

Landmark Group adopted the ‘Beat Diabetes’ initiative with a focused view to spread awareness on the causes, effects and dangers of the condition. Launched in 2009, the initiative today encompasses seven countries - UAE, Kuwait, Oman, Qatar, Bahrain, Saudi Arabia and India.
As part of the initiative Landmark Group conducts year round activities and these cumulate with the Beat Diabetes Walk organized in November – around World Diabetes Day.  Last year the Group organized a series of walkathons in 6 countries, which drew the participation of over 35,000 people, and a huge drive to provide free blood glucose tests. The Group has also partnered with several organizations, including the International Diabetes Federation (IDF), and local institutions in every country, to spread awareness about diabetes.

About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 1300 outlets encompassing over 20 million square feet across the GCC, India, Egypt, Turkey, Jordan, Lebanon, Yemen, Libya, Nigeria, Sudan, Kenya and Pakistan.
Landmark Group has a strong workforce of 40,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Beautybay, Iconic, Emax, Home Centre, Q Home Décor, Candelite, Max, and Shoexpress. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food, hospitality and healthcare segments with Fun City, Spaces, Citymax Hotels, Fitness First, Balance Wellbeing 360, Foodmark, the restaurant division, which operates the Group's own and franchise food outlets and iCARE Clinics, primary healthcare clinics for the family.
For more information please visit, www.landmarkgroup.com 


PR Date :  04-Nov-2012 

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