Dubai, 22 May 2012: UAE-based Japan Emirates Trading (JET), which specialises in personal healthcare and beauty products, has announced that it will launch a unique hair product “Trigger” manufactured by renowned Japanese hair specialists Kaminomoto at Beautyworld Middle East, the largest international trade fair for beauty products, hair, fragrances and wellbeing that will be held in Dubai from May 29-31.
The Middle East launch of Trigger will coincide with a visit to Dubai by a high-level delegation from Kaminomoto including Mr. Ken Kimura, Vice President, Mr. Sho Nakamura, Director and Mr. Tatsuya Koga from the company’s International Trade Department.
Statistics show that 40 to 50% of men and women worldwide will suffer from hair loss by the time they reach 60, and regional experts emphasise the need to take both preventive and remedial measures to combat this problem among millions of people in the Middle East.
“While living in the Gulf gives all of us an opportunity to enjoy an excellent lifestyle, the harsh desert environment is known to take its toll on people in different ways. For instance, hair loss is a common problem in this region, and both men and women are compelled to take cover by trying out various products,” said Dr. Azmet Merchant, Managing Director of Japan Emirates Trading.
She added: “For more than a century, the Japanese have been possessing some of the world’s best hair care secrets, and Kaminomoto has brought a few of them into the open to provide millions of people affected by hair loss problems the opportunity to stop or reverse the trend of falling hair. Japan Emirates Trading has identified the Kaminomoto range as the most effective and proven way to combat hair loss, and we are pleased to launch yet another Kaminomoto special, the Trigger hair growth accelerator at Beautyworld Middle East. Indeed, we have concluded after research and several tests that Trigger is probably the best product available in the world for this purpose. It has no side effects whatsoever”.
Trigger is a premium hair product from the Kaminomoto range - an international brand that has been used by people of all ages around the world over the last 100 years. Kaminomoto combines modern research technology with the power of natural medicinal plants grown in Japan. JET is the exclusive distributor and master franchisee in the region for the range of world-renowned Kaminomoto products from Japan.
Trigger is a wonder hair tonic that accelerates the growth of healthy hair by directly targeting the root of the hair by penetrating into the pore and activating the hair papilla.
According to Dr. Azmet, what makes Trigger extremely effective is its use of a three pronged effect to stop hair loss and promote regrowth at the same time.
“Firstly, Trigger increases the network of capillary vessels in the scalp, which results in supplying abundant nutrition to the root of the Hair, producing thick hair, deeply rooted in the scalp. Secondly, it restrains the activity of a hormone - 5 alpha reductase - , that retards the growth of hair at the root of the hair. And, last but not the least of its special features is that Trigger has special oil-soluble Masaki extract, which puts moisture back into the hair, an important ingredient given the hot Gulf environment where hair is stripped of moisture. More crucially is the fact that the Masaki extract is present only in Trigger and no other product”.
JET is also offering visitors to its exhibition stand (No. SA-G156, Trade Centre Arena hall) the opportunity to get their hair tested for free by hair specialists from Japan, who are being flown to the event by Kaminomoto. Following the free hair check-up the Kaminomoto hair experts will also provide a report and recommendations on ways of combating one’s hair problems.