Dubai-UAE: 05 January, 2012 – Babyshop, the region’s leading children’s retail concept and a one-stop shop for kids’ products, is set to launch its chic Spring/Summer Collection 2012 (SS/12) on 9 February.
The collection comprises cotton yarn dyed shirts, melange inserts, denim bottoms, cotton spandex hoodies, and convertible capris. Cotton in all its versions - jerseys, cambric, dobbies and plaids - is set to give the super summer clothing an uber comfort feel.
The extensive ‘outdoor’ collection takes inspiration from nature, popular movie and cartoon characters, and open-air activities such as surfing, skating - all vividly reflected in the styling and design.
Babyshop’s signature brand ‘Juniors’ leads the trend pack, channeling themes for little girls with bright floral patterns in vibrant yellows, pretty pinks and fresh whites. The ensemble also rings in an exciting season for boys with hooded shirts, V-necks and sporty polo t-shirts dominating the line. Conveying a trendy and practical look, Babyshop’s collection features the essential nautical theme with traditional checks, prints and stripes in the classical hues of red, white and navy.
Lee Cooper and Maui and Sons are the other two brands that retail exclusive lines at Babyshop. Inspired by music, film, arts and crafts, Lee Cooper offers an edgy twist to its graphic tees, plaid and combination shirts, hoodies, as well as patterned shorts and denims in different washes. Offering a complementing overtone, Maui and Sons’ collection includes board shorts, chequered shorts, dip-dye tops, skirts and summer dresses that are inspired by the sun and the sea.
The luxurious Barbie™ line-up continues to draw Babyshop regulars with its host of power pinks, iconic graphics, sparkles and shine. Other characters to look for are Hello Kitty™, Strawberry Shortcake™ and Disney favourites such as Mickey and Minnie Mouse, Winnie the Pooh and Disney Princess. For the adrenalin seeking boy-child, Babyshop has on offer staples that display some of the most awaited movies in 2012 including the Amazing Spiderman, Batman: The Dark Knight Rises, Lion Kind in 3D and Marvel Avengers. Babyshop also aims to launch new characters such as Cars, Ben 10, Ultimate Alien, and Generator Rex.
Featuring a unique palette of colours and patterns, the SS/12 collection resonates with Babyshop’s aim to evolve into a fashion destination for young ones. The line will be available at affordable price points.